Ella's Blog

 Film Continuity  Continuity editing is essentially a magic trick. It is about creating something that isn't real, whilst also suspending the audiences disbelief. Continuity editing effects the pacing and trajectory of the story. Bad continuity effects the audiences understanding of what is happening in the scene. A big part of getting continuity correct is keeping track of left and right so that the visuals look right.  Match On Action Match on action refers to film editing and video editing technique where the editor cuts from one shot to another view that matches the first shot's action. Although the two shots may have actually been shot hours apart from each other, cutting on action gives the impression of continuous time when watching the edited film. It is a form of continuity editing.  180 Rule  In film making, the 180 rule is a basic guideline that states that two characters in the same scene should always have the same left/right relationship to each ...

  Types of lighting 3-Point Fill Lighting: 3 lights create a normal-looking scene with soft shadows and average colours. Using a 3-light setup to provide normal lighting across and entire object, the exact opposite of chiaroscuro. This is used in most 'normal' scenes with any objects in focus. Chiaroscuro Lighting: Characterised by harsh lighting that creates an extreme contrast between different areas of the shot, such as a characters face. Can be used with colour, but also can be used in black and white for a different feel. Common in horrors, dramas and any other type of film where the atmosphere of the scene plays a vital role. High Key Lighting: High Key lighting uses harsh, bright lights to reduce contrast in a scene, giving the scene white-washed, clean look that doesn't add any shadow within the frame. (Often seen in things light toothpaste advertisement to create the shimmering white shine of the teeth) Low Key Lighting: Low Key Lighting is all about creating shado...

Horror Conventions Lighting: Low Key Lighting, Chiaroscuro Lighting Location: Suburban Towns, Campsites, Abandoned Buildings,  Sounds: Footsteps, Wind blowing, Leaves rustling, Screams Props: Fake blood and organs, Haunted objects, weapons,  Costume: Masks,  Editing Techniques: Jump cuts, Colour changes,  Sci-Fi Conventions Lighting: High Key Lighting, Low Key Lighting Location: Space, Cities   Sounds: Props: Futuristic objects, Genetically advanced parts (Cyborg parts), Costume: Editing Techniques:  

Product Placement -Jingle -Slogan -Logo -Colour Scheme Context -The target demographic of the audience such as age, ethnicity, gender, location and economic status -The target psychographic of the audience  -How well known/established the product or brand is -The intended values, attitudes and beliefs of a brand -The form length and time it runs